West meets East: Bridging local artisans with Western markets

Hammered silver jewelry, handmade journals and woven bags are connecting people from all corners of the world.Three businesses are finding success by blending fashion with social enterprise, providing artisans with the security of a safe job, dependable income, health care and education.But styles and miles separate Western consumers from the Eastern artisans, so the companies also are developing ways to appeal to their target customers while integrating the artisans into the larger picture of the company.Raven + Lily, Yvel, and Yu Handcraft each developed its own approach to the challenge. In email interviews with Global Envision, they described how they learned to reach out to their artisans and create supportive partnerships.Developing the businessRaven + Lily sells high-fashion jewelry pieces, handmade journals, bags …

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Hammered silver jewelry, handmade journals and woven bags are connecting people from all corners of the world.

Three businesses are finding success by blending fashion with social enterprise, providing artisans with the security of a safe job, dependable income, health care and education.

But styles and miles separate Western consumers from the Eastern artisans, so the companies also are developing ways to appeal to their target customers while integrating the artisans into the larger picture of the company.

Raven + Lily, Yvel, and Yu Handcraft each developed its own approach to the challenge. In email interviews with Global Envision, they described how they learned to reach out to their artisans and create supportive partnerships.

Developing the business

Raven + Lily sells high-fashion jewelry pieces, handmade journals, bags and apparel crafted by at-risk women in Ethiopia, India, Cambodia, Kenya and the United States. The company initially found artisans through its earlier work with micro-enterprise programs in Africa and India that had trained women in design skills. Once Raven + Lily was established and successful, it was flooded by hopeful artisans. The company now keeps a wait list.

Jerusalem-based Yvel sells jewelry created by Ethiopian immigrants in Israel. The company also established a school, Megemeria, to teach students the art of jewelry making to help them gain skills for future employment. Yvel first found employees at temporary housing centers for new refugees. Like Raven + Lily’s experience, word of mouth quickly spread and Yvel soon had artisans knocking at its door.

“By the second year, the reputation of the school and its project had already spread, and we had to decline more than 200 people because we had room for only 21 of them,” said Isaac Levy, a co-founder of Yvel.

Three-month-old Yu Handcraft sells traditional mochila bags made by Wayuu women, from the La Guajira Peninsula of northern Colombia and northwest Venezuela. Co-founder Madeleine Furuvald started selling some of the women’s bags while she was traveling in the area in 2011. The response was so strong that Furuvald and two Colombian friends decided to start a company to buy, sell and promote the colorful bags.

Appealing to Western consumers

Raven + Lily co-founders Sophia Lin and Kirsten Dickerson have a background in fashion and design and wanted to create products that would both alleviate poverty and interest consumers.

“The goal was to create designs that had a modern aesthetic but also reflected the beauty and culture of the women,” Dickerson said.

To accomplish this, artists for the Austin, Texas-based company sketch out jewelry designs that artisans then follow, using their traditional jewelry-making techniques and natural, handmade, and eco-friendly materials.

Conversely, Yvel and Yu Handcraft maintain the style and craft of their independent artisans, and then market the products on consumer-friendly websites.

At Yvel's Megemeria jewelry school, students are taught how to make and sell their own jewelry designs. Students receive stipends, and profits go back to finance the school.

Yu Handcraft products are bought directly from artisans and then re-sold on the company’s website.

Communicating the broader image of the company

Without access to computers and Internet service, artisans would have no way of knowing how consumers respond to their handiwork. So Raven + Lily employees visit sites with lookbooks, videos, and printed materials that demonstrate the popularity and success of the company. Dickerson also uses maps to share stories about women in other countries with whom Raven + Lily partner.

“When the artisans in Cambodia heard the stories of hope about the women in India and Ethiopia, they felt connected to the women in our other partnerships and were amazed to know they have had similar struggles as them,” Dickerson said.

Yvel can communicate its mission and the image of its company to its artisan employees, Levy said, because they live in Israel and generally have access to the internet and other forms of media.

Yu Handcraft’s Furuvald admitted that sharing online products and feedback with artisans is still a challenge, since the company is so young.

“At this moment we haven’t promised much to them as we are a newly found company, and we are just trying to create a demand,” she said. “Once we are sure we can have the volume needed for empowering them, we will be able to share our thoughts.”

The three companies prove that blending fashion and social enterprise can work. They provide employment, income and independence to underrepresented communities, who have often never before profited from their traditional craft or art.

The artists who pound out the silver and weave the bags will never meet the Western shoppers who buy their handicrafts with the click of a mouse. But Raven + Lily, Yvel and Yu Handcraft are finding ways to bridge the distance between very different worlds, bonding artisans and consumers through the beauty of jewelry and the cultures it represents.

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How the Forex Market Affects Global ETFs | ETF Trends

How the Forex Market Affects Global ETFsJanuary 18th at 7:30am by Tom LydonETF 101 News:Don’t Generalize and Get to Know Your ETFs ETF Trading Basics The ABCs of ETF Tax Treatments As exchange traded fund investors think about diversifying their portfolios with foreign exposure, there are some specific considerations to keep in mind, specifically currency risk.When investing in overseas assets, investors will typically have to hedge against changes in foreign-exchange rates, writes Chana R. Schoenberger for the Wall Street Journal.In a non-hedged foreign investment, you will see your returns fluctuate based on how the U.S. dollar moves against currencies represented in your portfolio.Schoenberger points out several factors to look out for when taking on foreign investments.An appreciating foreign currency translates …

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How to build a market for eyeglasses

Guest post by Paul Polak and Mal Warwick, republished from the Out of Poverty blogOn January 2 this year, The Guardian revealed that a German physics teacher had been inspired by Paul’s book, Out of Poverty, to produce $1 eyeglasses and market them in Rwanda.Martin Aufmuth, founder of OneDollarGlasses, created a hand-operated milling machine that allows opticians to produce his glasses at a cost of $1 apiece after 14 days of training. To enable the local specialist to turn a profit, the glasses sell for between $2 and $7, according to The Guardian.According to Vision Aid Overseas, some 10 percent of the world’s population are vision-impaired, and eyeglasses could correct the vision problems of virtually all of them—sometimes making an enormous difference in their lives. For …

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Guest post by Paul Polak and Mal Warwick, republished from the Out of Poverty blog

On January 2 this year, The Guardian revealed that a German physics teacher had been inspired by Paul’s book, Out of Poverty, to produce $1 eyeglasses and market them in Rwanda.

Martin Aufmuth, founder of OneDollarGlasses, created a hand-operated milling machine that allows opticians to produce his glasses at a cost of $1 apiece after 14 days of training. To enable the local specialist to turn a profit, the glasses sell for between $2 and $7, according to The Guardian.

According to Vision Aid Overseas, some 10 percent of the world’s population are vision-impaired, and eyeglasses could correct the vision problems of virtually all of them—sometimes making an enormous difference in their lives. For example, for a tailor in a hill village in Nepal who no longer can see to sew, a pair of affordable eyeglasses makes the difference between earning a living and becoming a beggar.

Usually beginning in their forties, many people become unable to focus their vision on near objects, a condition called presbyopia. Today you can go into a drugstore in Denver or Amsterdam and select an $8 pair of reading glasses that will correct your vision problem. Why not make a robust version of this display stand available to the nearly 700 million poor people in the world who need eyeglasses?

Give me a market so I can see

Adaptive Eye Care, a UK-based company, uses the invention of an Oxford physics professor, Joshua Silver, to bring self-adjusting eyeglasses to people who need them. The constraint here is the cost—$15 dollars now, perhaps $10 or less with volume, but still not affordable to people who earn less than $2 a day.

New Eyes for the Needy, a U.S.-based organization, shipped 355,000 donated used eyeglasses in good condition during 2005-2006 to medical missions and charitable organizations in developing countries. The problem here is that giving glasses away is not a scheme that can be scaled up to reach more than a tiny fraction of the people who need them.

In first five years alone, New York–based VisionSpring (formerly Scojo Foundation) and its partners sold 50,000 reading glasses, at prices from three to five dollars, in India, Bangladesh, and El Salvador. And they referred 70,000 people to eye-care professionals through a network of 600 vision entrepreneurs, 26 franchise partners, and a number of urban wholesalers distributing to pharmacies and other retail outlets. Now, eight years after its founding, VisionSpring glasses are being worn in 26 developing countries. The organization employs a systematized partnership model that works with microfinance institutions, NGOs, for profit businesses, and social enterprises.

Graham Macmillan, former executive director of what was then called Scojo Foundation (now VisionSpring), told Paul Polak that a surprising number of small-acreage farmers were enthusiastic customers for affordable eyeglasses, because without these glasses they can’t read the labels on seed packages. Some of them don’t know what crop they are planting until it begins to come up.

The combined efforts of VisionSpring, New Eyes for the Needy, and Adaptive Eyecare have reached less than one percent of the 670 million poor people who need eyeglasses. The rest live with serious visual problems, paying a significant price in lost income because they can’t see straight — while society pays the price of their lower productivity.

This is outrageous, because there is such a simple solution in taking advantage of uncomplicated eyeglass display stands that already sell affordable eyeglasses to millions of wealthier customers. It would take five to ten million dollars in venture capital to start an international company that would buy a million eyeglasses in mainland China at around fifty cents apiece, design robust, visually appealing mobile display stands pushed by people or pulled by bicycles or motor scooters in poor areas, perhaps forming partnerships with major corporations such as Tata in India, developing an effective global distribution and marketing strategy.

The company’s goal would be to reach sales of 50 million $2 eyeglasses within five years, and make a healthy profit doing it.

One-acre, $2-a-day farmers and their urban brothers and sisters are already hard-nosed, stubborn survivalist entrepreneurs ready to take advantage of marketplace opportunities if the price is right, the return is high, and the risk is low. But they need private-sector supply chains to furnish them with the tools, materials, and information required to create high-value products, and private-sector value chains that sell what they produce at an attractive profit. As their incomes increase, they become customers for products like affordable eyeglasses, houses, solar lighting, health care, and education.

New markets that serve poor customers will provide opportunities for hundreds of millions of dollar-a-day people to move out of poverty. But a revolution in design is needed to create the range of new income-generating tools that will make this move possible.

Editor’s note: Some of the material in this article was adapted from Out of Poverty by Paul Polak.

Articles You Might Like:

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Indian feds raid Bitcoin exchange as other traders suspend service …

On Tuesday, the Reserve Bank of India sent out a stern warning against trade in Bitcoin and other virtual currencies, stating that the currencies were not approved by the central bank and more ominously that “the traders of VCs on such platforms are exposed to legal as well as financial risks.” It was an ambiguous message, seen by many as a restatement of the fundamental risks of virtual currency, but just a few days later, one exchange found out about those legal risks the hard way.On Thursday, officers from India’s federal Enforcement Directorate raided the offices of buysellbit.co.in, a prominent exchange in the Indian city of Ahmedabad. “We have found that through the website 400 persons have recorded 1,000 transactions,” one official told DNA …

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Global carbon emissions set to reach record 36 billion tons in 2013

Veterans Day Surprise Coming From Congress? Written by Susan Vento and…On MyBiologica.comHealth is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person’s mind and body, usually meaning to be free from illness, injury or pain.Alternative medicine is any of a wide range of health care practices, products and therapies, using methods of medical diagnosis and treatments which, at least up to the end of the twentieth century, were typically not included in the degree courses of established medical schools teaching medicine. Examples include homeopathy, Ayurveda, chiropractic and acupuncture.On MyBiologica.com all you are looking for about alternative medicine and health.Coming soon section with best cheapset health insurance offers for self …

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Global carbon emissions set to reach record 36 billion tons in 2013

Global emissions of carbon dioxide from burning fossil fuels are set to rise again in 2013, reaching a record high of 36 billion tons – according to new figures from the Global Carbon Project. The biggest contributors to fossil fuel emissions in 2012 were China (27 per cent), the United States (14 per cent), the European Union (10 per cent), and India (6 per cent). The projected rise for 2013 comes after a similar rise of 2.2 per cent in 2012.

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Nov. 18, 2013 — Global emissions of carbon dioxide from burning fossil fuels are set to rise again in 2013, reaching a record high of 36 billion tonnes – according to new figures from the Global Carbon Project, co-led by researchers from the Tyndall Centre for Climate Change Research at the University of East Anglia (UEA).The 2.1 per cent rise projected for 2013 means global emissions from burning fossil fuel are 61 per cent above 1990 levels, the baseline year for the Kyoto Protocol.Prof Corinne Le Quéré of the Tyndall Centre for Climate Change Research at the University of East Anglia led the Global Carbon Budget report. She said: “Governments meeting in Warsaw this week need to agree on how to reverse this trend. Emissions must fall substantially and rapidly if we are to limit global climate change to below two degrees. Additional emissions every year cause further warming and climate change.”Alongside the latest Carbon Budget is the launch of the Carbon Atlas – a new online platform showing the world’s biggest carbon emitters more clearly than ever before. The Carbon Atlas reveals the biggest carbon emitters of 2012, what is driving the growth in China’s emissions, and where the UK is outsourcing its emissions. Users can also compare EU emissions and see which countries are providing the largest environmental services to the rest of the world by removing carbon from the atmosphere.“We are communicating new science,” said Prof Le Quéré. “Everyone can explore their own emissions, and compare them with their neighbouring countries – past, present, and future.”The Global Carbon Budget reveals that the biggest contributors to fossil fuel emissions in 2012 were China (27 per cent), the United States (14 per cent), the European Union (10 per cent), and India (6 per cent). The projected rise for 2013 comes after a similar rise of 2.2 per cent in 2012.The rise in fossil fuel emissions in 2012 and 2013 was slower compared to the average 2.7 per cent of the past 10 years. Growth rates in CO2 for major emitting countries in 2012 were China (5.9 per cent) and India (7.7 per cent). …

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Open to All: Scholarships for The Lean Startup Conference

Guest post by Lisa Regan, writer for The Lean Startup Conference. We’re dedicated to making The Lean Startup Conference unlike other entrepreneurship conferences. That includes not only selecting terrific speakers you don’t already know, but also making registration broadly accessible. So we’ve got scholarships for people who wouldn’t otherwise be able to attend—early-stage entrepreneurs, particularly those from beyond Silicon Valley; staff from small non-profits; and students. Here are the details for each group. Early-stage entrepreneurs; people participating in startrup incubator or accelerator programs; and bootstrappers. As Lean Startup takes root around the world, we’d like to learn from and help people working in geographically diverse areas connect with each other. But travel, particularly for early-stage and bootstrapped entrepreneurs who are physically far away…

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Open to All: Scholarships for The Lean Startup Conference

Guest post by Lisa Regan, writer for The Lean Startup Conference.

We’re dedicated to making The Lean Startup Conference unlike other entrepreneurship conferences. That includes not only selecting terrific speakers you don’t already know, but also making registration broadly accessible. So we’ve got scholarships for people who wouldn’t otherwise be able to attend—early-stage entrepreneurs, particularly those from beyond Silicon Valley; staff from small non-profits; and students. Here are the details for each group.

Early-stage entrepreneurs; people participating in startrup incubator or accelerator programs; and bootstrappers. As Lean Startup takes root around the world, we’d like to learn from and help people working in geographically diverse areas connect with each other. But travel, particularly for early-stage and bootstrapped entrepreneurs who are physically far away, can be hard to swing. To ease the financial load, we’ve got a scholarship program that strips away luxuries and offers you a ticket that’s under-cost for us.

We’re interested not only in bringing folks to San Francisco, but also in helping Lean Startup communities take root beyond Silicon Valley. So on the partially-validated theory that Lean Startup methodologies will thrive most readily in areas where people can support each other, we’re giving priority to groups. Individuals can apply, but the scholarship application form is designed for a community leader to bring in a group from a geographic area or from an incubator/accelerator program. There’s no group size requirement per se, but we’ll look for a bigger group from say, New York City, than from a region with a smaller existing Lean Startup community. There’s also no deadline for applicants, but we’ll let people in on a rolling basis, and we anticipate running out of spots well before the conference, so apply now.

If you live outside the San Francisco Bay Area, and you’re simply unable to consider travel, you can apply to host a free livestream of the conference in your town. Last year, we had 300 livestream groups worldwide.

Non-profit staff and volunteers. This year’s Lean Startup Conference has a number of talks on Lean Impact—the movement to apply Lean Startup ideas in mission-driven organizations. For small and minimally funded non-profit organizations who could benefit greatly from participating in these sessions but can’t afford the conference fee, we have a special scholarship program.

Students. Students, particularly undergraduates, are some of the most open-minded and avidly interested people in our orbit. They’re also some of the least able to afford registration. The good news is that The Lean Startup Conference relies on top-notch volunteers to keep our events running smoothly, and we’ve found that students often make the best volunteers. We take the volunteering commitment very seriously, so please apply only if you’re able to offer us both time and friendly dedication. The deadline for applying to volunteer is this Friday, November 8 (that’s three days from now!).

This is the first year we’ve offered the scholarship program, which means we can’t yet tell you what the experience of coming to the conference on scholarship is like. But we did have volunteers last year, one of whom, Sourabh Chakraborty, is returning this year as a scholarship program participant. Sourabh is a college student deeply engaged with entrepreneurship issues, but located outside the usual tech geographic nexus. We wrote to him to ask him about his experience at last year’s Lean Startup Conference, and what he hopes to learn this year.

LSC: You were a volunteer last year at the Lean Startup Conference. Can you give a little intro to how you came to Lean Startup—what you do, what interested you about the conference, and how those two things are connected?

Sourabh: I’m a student at the University of Nebraska-Lincoln and part of the local community of entrepreneurs and startup folks in Lincoln and Nebraska. I’ve tried a few ideas of my own in the past, and tried to help my friends with their ideas. I was under this impression that because I could code and build something, I could solve a problem. But every time we started, whether it was my idea or my friends’ ideas, we would keep getting struck with this intangible smack at the beginning — What is or isn’t our solution? Does anybody really want it? How will we decide pricing? Didn’t Steve Jobs say that customers don’t know what they want…? So I guess we should build what we as entrepreneurs and ideators think is right. Why is it taking so long to get something out of the door? Oh, right, we have an impossible list of features that will take months to build.” And that’s all not to mention the hours and hours we spent at the coffee shop discussing equity. Boy, did we all put up a hard fight in our heads for those dreamy millions!

This repeated frustration forced me to look at other processes, and I came across some material from Steve Blank’s book The Startup Owner’s Manual, and his Udacity course, How to Build a Startup. Very soon I was doing Business Model Canvases for everything (of course, I hadn’t even read the entire book yet). That process lasted a few months before I got frustrated that it also wasn’t helping. After reading the first few chapters of Eric’s book, The Lean Startup, and investigating some other blogs and listening to other people’s processes, it slowly dawned on me what Lean meant and what Steve Blank and Eric Ries were talking about—and how common-sensical it was.

Following Lean Startup stuff online, I came across the Lean Startup Conference. Because I’m a student, I emailed the organizers to see if there was any way I could attend by volunteering. I learn best through osmosis and asking questions, so putting myself amidst other Lean Startup entrepreneurs would, I thought, be an incredible opportunity for me to get better at my process.



LSC: What role does Lean Startup play in your work now, post-conference—both in terms of approach and practice?

Sourabh: I’m exploring concepts like starting with the riskiest assumption, rapid prototyping and testing our assumptions by getting feedback, and then iterating our solution. Through our university’s student group we built software products for a couple of startups in the summer, and we advised our clients based on these principles. We’ve also been adopting this with our other creative clients, like, for example, the advertising campaign we are working on.

Personally this process has been a relief, because the focus has turned from, “How successful was our solution?” to “How much did we learn from the last iteration?”—and getting that pressure off our shoulders has been incredible. Now we can fearlessly go back to square one if we have to, even if much work has been invested, because nobody is to blame. We just move on as quickly as we can to the next iteration/experiment.

I should say that I still feel I understand only some principles of Lean Startup—I haven’t gotten into Lean Analytics and Build-Measure-Learn yet, which is part of why I’m so glad to be coming to the conference again this year. I’m still in the beginning stages.



LSC: What do you think was the most valuable thing you learned at last year’s conference? Did you have an experience with particular impact at the conference, or meet someone you otherwise would not have?

Sourabh: I learned how widespread the Lean Startup concept was among the entrepreneurs who were at the conference, and what I needed to bring these principles to my friends back in Lincoln and at my university. After attending the conference the first time, my answer to most things in life has become “I don’t know, but I’ve got a hypothesis, and let’s find out if its right.”

In terms of the talks, the most eye-opening experience was right towards the end when the winner of the Lean Startup Machine [Mark Abramson] talked about their team’s process of pivoting two or three times over a weekend as they discovered new insights. Another very memorable talk came from Barath Kadaba, speaking as part of Scott Cook’s Intuit Panel, who described conducting an experiment in India to try and help Indian farmers judge the market for their goods by sending them a daily SMS with personalized agricultural information. As an Indian student, I was happy to see problem-solvers using Lean Startup principles in my country and getting amazing results. This is especially impressive since it’s so hard to understand the context of the customer in India, because of the differences in social structure, class and culture between the problem-solvers and the customers.

Of course, meeting people was the biggest thing, and the serendipitous meetings were the best. The volunteer staff, some local startup folks, old friends, a random startup guy in my dorm room who’s in his eighties—all that was just amazing.



LSC: Anything else you’d like to say about Lean Startup, its value for your work, or the experience of going to the conference?

Sourabh: The only thing I can think of for any student or entrepreneur who is trying out different strategies to start a startup and is struggling at the ideation stage is—give these principles a shot. And The Lean Startup Conference really is the best place to get started, because you’ll meet hundreds of people who’ve done it before, and tens of people who are taking the first steps, just like you. The Lean Startup Conference is the safest place to fail.

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Guest post by Lisa Regan, writer for The Lean Startup Conference.We’re dedicated to making The Lean Startup Conference unlike other entrepreneurship conferences. That includes not only selecting terrific speakers you don’t already know, but also making registration broadly accessible. So we’ve got scholarships for people who wouldn’t otherwise be able to attend—early-stage entrepreneurs, particularly those from beyond Silicon Valley; staff from small non-profits; and students. Here are the details for each group.Early-stage entrepreneurs; people participating in startrup incubator or accelerator programs; and bootstrappers. As Lean Startup takes root around the world, we’d like to learn from and help people working in geographically diverse areas connect with each other. But travel, particularly for early-stage and bootstrapped entrepreneurs who are physically far away, can be hard to swing. To ease the financial load, we’ve got a scholarship program that strips away luxuries and offers you a ticket that’s under-cost for us.We’re interested not only in bringing folks to San Francisco, but also in helping Lean Startup communities take root beyond Silicon Valley. So on the partially-validated theory that Lean Startup methodologies will thrive most readily in areas where people can support each other, we’re giving priority to groups. Individuals can apply, but the scholarship application form is designed for a community leader to bring in a group from a geographic area or from an incubator/accelerator program. There’s no group size requirement per se, but we’ll look for a bigger group from say, New York City, than from a region with a smaller existing Lean Startup community. …

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Open to All: Scholarships for The Lean Startup Conference

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