Quotable: Designing low-cost products that save lives isn’t easy

“We thought if you design a good product, it will scale on its own,” Ms. Donaldson said. “That works in efficient markets, but most developing communities don’t have efficient markets.” – Krista Donaldson, CEO of D-Rev, a nonprofit product development company, profiled in the Sunday New York Times’ business section.See Global Envision’s interview with Donaldson: D-Rev’s Krista Donaldson on designing health products for the world’s poor

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“We thought if you design a good product, it will scale on its own,” Ms. Donaldson said. “That works in efficient markets, but most developing communities don’t have efficient markets.”

- Krista Donaldson, CEO of D-Rev, a nonprofit product development company, profiled in the Sunday New York Times' business section.

See Global Envision's interview with Donaldson: D-Rev's Krista Donaldson on designing health products for the world's poor

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Quotable: Designing low-cost products that save lives isn’t easy

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