Visualizzazione post con etichetta apple. Mostra tutti i post
Visualizzazione post con etichetta apple. Mostra tutti i post

giovedì 2 ottobre 2014

Compression Continues as Breakout Beckons in Apple AAPL

Apple shares (AAPL) continue their triangle or “EMA Compression” pattern as we await an official breakout trade entry trigger.


Let’s update our “Triangle Trade” chart from last week and focus on the key trigger-entry levels along with the potential targets to paly for should an actual breakout occur soon.


We’ll start with the daily chart:



Again, see last week’s post as the Triangle was developing (the triangle pattern continues for shares).


The Daily Chart simply highlights a compression of price between the 20 and 50 EMA as price plays ping-pong between these two indicators.


Officially, the falling 20 day EMA intersects $ 100.30 while the rising 50 day EMA plays at $ 98.70. Note how buyers and sellers have used these levels as short-term pivots.


A simple breakdown impulse under the $ 98.00 per share level opens a “sell pathway” toward the prior lows at the $ 94.00 per share level.


The divergences and distribution volume hint that this outcome may be favored for shares.


However, a pro-trend continuation breakout trigger beyond the $ 101.00 level suggests that price can rally toward the $ 104.00 prior high and perhaps even beyond that on a true trend continuation movement.


We can see the price pattern (triangle) clearer on the lower frame:



The hourly chart – in this case a compressed two-hour chart – shows the dominant price pattern – that of a Symmetrical Triangle or compression pattern developing as drawn.


The lower support line intersects today’s low (where buyers defended) at the $ 98.00 per share level and shares trade directly in the middle of the pattern at the $ 100 per share “round number” reference.


The main idea is that we should continue to remain neutral on Apple shares as price plays “ping-pong” between these two converging price-based trendlines.


A breakdown under $ 98.00 triggers a potential liquidation breakdown (targeting $ 94.00) while a breakout above $ 101.50 continues the uptrend and suggests $ 103.50 to $ 104.00 may be in play as upside targets.



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venerdì 21 marzo 2014

Professional investment advice (and why you should ignore it)

Professional investment advice (and why you should ignore it)



This article is from J.D. Roth, who founded Get Rich Slowly in 2006. J.D. recently appeared on the Microblogger podcast, where he talked about taking control of his financial life, moving from debt to wealth.In January, I accompanied Kim to an appointment with Paul, her investment adviser from Edward Jones. Paul’s brother was my best friend in grade school and junior high, and we have many mutual friends. I sat and listened while Kim and Paul talked about her investments and how she ought to invest for retirement. I didn’t participate much, though, because this is Kim’s money, and I didn’t feel like it was right for me to take an active role.I did ask some questions about index funds, though. Kim’s money is …



via Get Rich Slowly – Personal Finance That Makes Sense.:



This article is from J.D. Roth, who founded Get Rich Slowly in 2006. J.D. recently appeared on the Microblogger podcast, where he talked about taking control of his financial life, moving from debt to wealth.


In January, I accompanied Kim to an appointment with Paul, her investment adviser from Edward Jones. Paul’s brother was my best friend in grade school and junior high, and we have many mutual friends. I sat and listened while Kim and Paul talked about her investments and how she ought to invest for retirement. I didn’t participate much, though, because this is Kim’s money, and I didn’t feel like it was right for me to take an active role.


I did ask some questions about index funds, though. Kim’s money is entirely in individual stocks (like Apple) and expensive load-bearing funds such as VFCAX (Federated Clover Value Fund), which has an expense ratio of 1.19 percent and a sales load of 5.5 percent.


Paul argued against index funds, saying:



  • Mutual-fund managers earn back the sales load (and high expense ratio) in time so that, long term, actively managed mutual funds outperform index funds. (Note: Studies show that, in general, this is not true.)

  • Part of the reason people pay him to manage their investment accounts is because he protects them from making foolish emotional decisions about the market and he alerts them to possible opportunities.


Afterward, I asked Kim what she thought of the meeting. She got the gist of things, but found a lot of it confusing. No surprise. I know this stuff and still found some of the presentation confusing.


“What do you think I should do?” she asked.


“Well, I still think you should be in index funds,” I said, but I didn’t push it. Again, we’ve been dating almost two years, but it’s not like we’re married. I didn’t feel comfortable making this decision for her.


Over the next few weeks, I wrote the investment chapter for my ebook. And then I rewrote the chapter. And then I rewrote it again. (This ebook will finally see the light of day at the end of April, by the way.)


As I wrote, I realized that I truly believe index funds are the right way for most people to invest. And it’s not just me. Warren Buffett believes this, as do many other well-known investors. The evidence is overwhelming. The smartest way for the average person to invest is to put all of their money in broad-based, low-cost index funds and never touch it. End of story.


Meet the new adviser — same as the old adviser


Between January and March, Kim switched jobs. Her new employer also contributes to retirement, but uses a different investment adviser. Last week, we met with the new guy, Evan. This time, I asked Kim how she viewed my role before the meeting. “I want you to speak up,” she said. “I want you to act like you’re my husband.” Well then, OK.


The meeting with Evan started very much like the meeting with Paul. Evan talked about how much Kim needs to save to meet her retirement goals (answer: a lot!). He also talked about where she should put the money. He agreed with me that it’s probably best not to shift around Kim’s existing investments (although I can’t help thinking we’re falling victim to a sunk-cost fallacy by not moving to index funds). He recommended that all of her new money should go into shiny new mutual funds that his company sells — funds that carry loads of 5.75 percent.


Note: These mutual funds are from American Funds, and I’m very familiar with them. When I was married, Kris put a lot of her savings into the American Funds family.)

“How are you compensated?” I asked.


“Great question,” Evan said. “I’m paid out of the sales charge, out of the front-end load of the mutual funds. A part of that goes to me, a part of that goes to my company, and a part of that goes to the mutual fund company itself.”


After a few minutes of discussing these new funds, I decided to speak up.


“Look,” I said. “I write about money. I’m not an investment guru and I don’t have any specific training, but I’ve read and written a lot about investing over the past few years. Everything I’ve read says that the only reliable indicator of future mutual fund performance comes from a fund’s fees. The lower they are, the better the fund is likely to perform in the future.”


“That may be so,” Evan said, “but that’s only part of the story. With proper management, a traditional fund can outperform an index fund. Besides, index funds only work if you’re able to control your emotions. Studies show that most investors earn returns far below those of the market because they make poor choices under the influence of emotion.”


“Sure,” I said. “The Dalbar study shows that every year.” I cite this study over and over again in the articles and books I write. “But investor behavior is only one part of the problem. The other part is costs.”


Evan protested. I didn’t blame him. His livelihood is tied up in this. Besides, I think he truly believes in his funds.


“If Kim were to buy index funds through Vanguard or Fidelity, how would you be compensated?” I asked.


“I’d take 1 percent,” Evan said.


“One percent up front?” I asked. “Or 1 percent per year?”


“One percent per year,” he said. With the roughly 0.25 percent expense ratio for a typical index fund, that would give her a cost of 1.25 percent annually. That beats the expense ratios from the funds Evan was proposing, especially when you factor in the 5.75 percent sales load.


Following my own advice


At the end of the meeting, Kim smiled and shook Evan’s hand. “Thanks for your help,” she said. “We’ll go home and figure this out.”


We walked next door to have a glass of wine while gazing out at the stormy Willamette River. “What do you think I should do?” she asked.


“Do you want to know what I would do if this were my money?” I asked.


“Yes,” she said.


“First, I’d contribute as much to retirement as needed to get the match from your boss. I’d have that put into an index fund, and I’d pay Evan his 1 percent per year. I don’t like it, but that’s your best option to get the match from work.”


“For everything else, though, I’d invest on my own. I wouldn’t do it through Evan. I’d open an account at Vanguard or Fidelity and schedule monthly contributions. He says you need to be putting away $920 per month for the next 20 years in order to have the equivalent of $50,000 per year at retirement. Do that. To be honest, I’d rather you didn’t pay me rent or utilities. I don’t need that money. I’d rather see you put it directly into an investment account every month. It’ll still feel like you’re paying me rent, but it’ll be going to your future instead. Does that make sense?”


Kim nodded. “It does,” she said, “but I still don’t like it.” (We’re still hammering out the financial side of our relationship. She wants to pay her half of things — which I appreciate — but I don’t want to take her money. When she pays me for rent or utilities or anything else, I tuck the money into a “secret” savings account at Capital One 360. That makes both of us happy.)


Unconventional Success


After our meeting with Evan, I began to have bouts of self doubt. It’s one thing to make decisions with my own money; it’s another to make them for somebody else.


To boost my confidence, I turned to books. I re-read the rationale behind investing in index funds. In particular, I turned to David Swensen’s Unconventional Success . During our meeting, Evan had pointed to the Yale University endowment as an example of investing success. Swensen is the mastermind behind that endowment. He’s also a passionate supporter of passive investing.


Unconventional Success contains nearly 400 pages laying out the arguments for index funds as “a fundamental approach to personal investment.” It explores asset allocation, market timing, and security selection before ultimately concluding that “overwhelming evidence proves the failure of the for-profit mutual-fund industry.”


Note: You can read a much shorter version of Swensen’s arguments in his 2011 New York Times editorial about the mutual fund merry-go-round.

Refreshing myself about the evidence in favor of index funds allowed me feel much better about our second meeting with Evan. On Monday night, we returned to his office to explain our decision. In short, we wanted to put all of Kim’s future funds into the following asset allocation using Vanguard index funds:



  • 45% into VTSMX, the Vanguard Total Stock Market index fund

  • 25% into VGTSX, the Vanguard Total International Stock index fund

  • 20% into VBMFX, the Vanguard Total Bond Market index fund

  • 10% into VGSIX, the Vanguard REIT index fund (a REIT is like a mutual fund for real estate)


“That’s great,” Evan told us. “We can do that. But there’s just one problem. Our investment platform requires a $25,000 minimum in order to make this happen. Otherwise, it’s not worth our time.”


At first, I thought this was a barrier. Kim doesn’t have $25,000 in new money to invest. But then I hit upon a couple of solutions.


First, we could move our shared “dream fund” from the Capital One 360 savings account where it currently resides. Instead, we could place it in index funds. Sure, this would introduce greater risk, but I’m OK with that. By the time we’re ready to tap this fund, the stock market should be higher than it is today — and it should outperform savings accounts in the meantime.


Second, we could liquidate Kim’s existing mutual funds and move the money to Vanguard funds instead. That’s probably the smartest move anyhow. We had planned to leave her existing accounts at Edwards Jones, but this makes more sense.


In the end, Kim came up with a fun plan. Here’s what we’re going to do:



  • We’ll move all of her investment accounts from Edward Jones to the new company.

  • We’ll sell half of her existing funds in order to meet the minimum requirements to begin putting money into a Vanguard retirement account. (And because index funds are the better choice.)

  • We’ll keep half of her existing funds as they are and allow her new adviser to manage them as he sees fit. Let’s see if he can actually beat a portfolio of index funds.

  • Meanwhile, she’ll funnel $460 per month into her employer-sponsored retirement account.

  • Finally, she’ll open a personal Roth IRA account at Vanguard. Into this, she’ll contribute $460 per month. This will give her a chance to see what it’s like to manage an investment account on her own.


This process illustrated some of the problems the typical investor faces. First, she receives self-serving advice from advisers (even when they don’t intend to be self-serving). Second, even when she knows the right thing to do, it can be tough to stick to her guns in the face of trained expertise. Third, there can be barriers to making smart choices, barriers like high minimums and additional fees.


In the end, it’s important to make your own informed investment decisions. Remember: Nobody cares more about your money than you do. If you don’t take the time to educate yourself, you can’t expect anyone else to make the right decisions for you.


vanguard river market king jones investment investing financial article apple personal finance



vanguard river market king jones investment investing financial article apple personal finance

vanguard river market king jones investment investing financial article apple personal finance

vanguard river market king jones investment investing financial article apple personal finance


vanguard river market king jones investment investing financial article apple personal finance vanguard river market king jones investment investing financial article apple personal finance


For more info: Professional investment advice (and why you should ignore it)


Get Rich Slowly – Personal Finance That Makes Sense.



Professional investment advice (and why you should ignore it)


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Personal Finance, apple, article, financial, investing, investment, jones, king, market, river, vanguard

giovedì 30 gennaio 2014

Best Free Scanner Apps for iPhone and Android

Best Free Scanner Apps for iPhone and Android





via My Money Blog:



scanner result reasons price money iphone genius deals & offers apple personal finance One of the more useful apps on my phone allows me to take a picture of documents and receipts and convert them instantly into a PDF file. The apps automatically detect page corners and “flatten” the raw images into a high-quality scan with results that are very similar to a traditional scanner. From there, I can either e-mail the file or upload it to Dropbox, Evernote, Google Drive, etc. I find myself using it very often for both business and personal reasons.


This post was originally about a $5 app that was temporarily free, but the “sale” ended before I could publish it. Instead, while trying out the various apps I found that many offer really good functionality for the nice price of free. Try them out and see which one works best for you:



  1. CamScanner Free (iPhone / Android) – This one appears to have the most features available in a free app, but it does add a little watermark to the bottom of the PDF. 4.5 stars on Apple, 4.5 stars on Google.

  2. TinyScan Free (iPhone / Android) – Lots of positive reviews, 4.5 stars on Apple, 4 stars on Google.

  3. Genius Scan Free (iPhone / Android) – Lots of positive reviews, 4.5 stars on Apple, 4 stars on Google.


If you know of any better apps, please let me know in the comments.



martedì 28 gennaio 2014

Apple Tanks After Whiffing On iPhone Sales – Business Insider

Apple Tanks After Whiffing On iPhone Sales – Business Insider



TechMore: Apple EarningsAPPLE TANKS AFTER WHIFFING ON IPHONE SALESJay Yarow Jan. 27, 2014, 3:25 PM98,666 Email More Share on Tumblr Reuters/Stephen Lam Apple fell over 8% in after-hours trading after earnings results disappointed investors. Though it beat expectations on revenue and EPS, Apple had a huge miss on the only thing that really matters, iPhone sales.It sold 51 million units, a 6.7% jump in sales year-over-year, which was lower than sell-side expectations of 54.7 million. The whisper number was 56-57 million.On the earnings call with analysts, Apple hinted the low growth was due to a contraction in North American iPhone sales. Apple CEO Tim Cook blamed changes in carrier policies for the North American sales drop.Previously, customers could upgrade their iPhones after less than 24 months. …



via after market trading – Google Blog Search:


Apple fell over 8% in after-hours trading after earnings results disappointed investors. Though it beat expectations on revenue and EPS, Apple had a huge miss on the only thing that really matters, iPhone sales. It sold 51


For more info: Apple Tanks After Whiffing On iPhone Sales – Business Insider


after market trading – Google Blog Search



Apple Tanks After Whiffing On iPhone Sales – Business Insider


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Trading, apple, channel, china, europe, gene, innovation, japan, king, mobile, world

martedì 21 gennaio 2014

Pre-Market: Apple Cut By SocGen; Fed Could Reduce Asset …

Pre-Market: Apple Cut By SocGen; Fed Could Reduce Asset …





via pre market trading – Google Blog Search:


Shares were up 0.8% in pre-market trading. Shares of Apple were down 0.11% today after a bearish analyst report came out. Societe Generale (OTCMKTS:SCGLY) downgraded the iPhone maker to hold from buy. The bank's


For more info: Pre-Market: Apple Cut By SocGen; Fed Could Reduce Asset …


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Trading, analyst, apple, generale, iphone, market, pre, report, result, societe, trading

lunedì 13 gennaio 2014

F5, Juniper and Apple Buck the Selling Pressure

F5, Juniper and Apple Buck the Selling Pressure





via StockCharts.com – Blogs:



The Sector Market Carpet showed a lot of red on Monday, but there were a few green squares within the tech sector. In fact, a couple of networking stocks led as F5 Networks (FFIV) and Juniper (JNPR) scored big gains. Also notice that Xerox (XRX), Red Hat (RHT), Hewlett Packard (HPQ) and Apple (AAPL) gained on a down day. Chartists can hover over the carpet and right click to see options to show/hide tickers or view in square/market cap mode etc.


xrx red packard hewlett hat carpet apple aapl trading

Click this image for a live chart.


For more info: F5, Juniper and Apple Buck the Selling Pressure


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F5, Juniper and Apple Buck the Selling Pressure


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Trading, aapl, apple, carpet, hat, hewlett, packard, red, xrx

martedì 24 dicembre 2013

#PreMarket Primer: Tuesday, December 24: Twas The Day Before …

#PreMarket Primer: Tuesday, December 24: Twas The Day Before …





via pre market trading – Google Blog Search:


percent while the S&P 500 finished 0.53 percent higher as the technology sector soared. Apple's deal with the world's largest wireless carrier gave the company a much needed boost in Asian markets where its smartphones are struggling to compete with competitors. Lightspeed Trading Presents: Thunder and Tubleweeds: Trading Techniques for the New Market Enviroment · Pope Francis Rips 'Trickle-Down' Economics · Come See How the Pro's Trade in this


For more info: #PreMarket Primer: Tuesday, December 24: Twas The Day Before …


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Trading, apple, carrier, forex, markets, pope, result, sector, technology, trickle, wireless

mercoledì 23 ottobre 2013

Rapid Iteration for Mobile App Design

Rapid Iteration for Mobile App Design



Guest post by Lisa Regan, writer for The Lean Startup Conference. As we’ve mentioned before, this year’s Lean Startup Conference features a lot of speakers who have incredible expertise to share but are new to our event. Mariya Yao is one such speaker. She’s the founder and Creative Director at Xanadu, a mobile strategy and design consultancy helping to guide app developers to success in a rapidly-changing, often chaotic mobile ecosystem. We asked her a few questions about how mobile developers can measure and address their product’s performance in an environment that is both incredibly competitive and rapidly changing. She provided some basic answers for us here and will go into more depth at the conference. LSC: You’ve spoken before about strategic failures–where people build the…



via Start Up:



Rapid Iteration for Mobile App Design



Guest post by Lisa Regan, writer for The Lean Startup Conference.


As we’ve mentioned before, this year’s Lean Startup Conference features a lot of speakers who have incredible expertise to share but are new to our event. Mariya Yao is one such speaker. She’s the founder and Creative Director at Xanadu, a mobile strategy and design consultancy helping to guide app developers to success in a rapidly-changing, often chaotic mobile ecosystem.


We asked her a few questions about how mobile developers can measure and address their product’s performance in an environment that is both incredibly competitive and rapidly changing. She provided some basic answers for us here and will go into more depth at the conference.


LSC: You’ve spoken before about strategic failures–where people build the wrong product–versus tactical fails, where people build the product wrong. This is a great distinction; so how can a mobile app developer know which of these is their particular problem? In other words, are there dead giveaways that the problem with an app is strategic rather than tactical?


Mariya: A strategic failure occurs when–as Paul Graham is fond of saying–you build a product no one wants. This means that you can’t easily get users through the door despite solid marketing efforts, they aren’t proactively inviting their friends and colleagues, or no one is paying for your product. A tactical failure occurs when you do grow quickly or easily attract passionate users, but see major drop-offs at key points in product usage due to poor implementation and user experience.


When you build a product that is clearly performing poorly from the get-go and you’ve ruled out basic technical, marketing, or executive issues, it’s very likely the product is a strategic fail. However, what often happens is a startup builds a product people like but don’t love. They’ll typically appear to do well early on, but won’t have enough of a passionate following to achieve meaningful growth or revenues.


There are two questions that I recommend startups use to differentiate between being liked versus being loved. First is the question Sean Ellis popularized, where you ask your users, “How disappointed would you be if you could no longer use our product?” and have them answer with either, “Very Disappointed,” “Somewhat Disappointed,” “Not Disappointed,” or “I no longer use the product.” Sean did research across hundreds of startups and discovered that companies that had fewer than 40% of their users answer “Very Disappointed” tended to struggle with building a successful and sustainable business.


The second question is known as the Net Promoter Score, where you ask your users, “On a scale from 0-10, how likely are you to recommend us to your friends?” You mark those who answer 0-6 as Detractors, 9-10 as Promoters, and 7-8 as Neutral. Your Net Promoter score is the percent of Promoters minus your percentage of Detractors, which should be a number between -100 and +100. The world’s most successful companies typically score around +50, and top performing tech companies like Apple, Google, and Amazon regularly score over +70.


LSC: You’ve also spoken before about the fact that mobile apps suffer a major dropoff in engagement between opening the app and registering it. When that happens, what has a developer typically failed to validate before this step? How can they test for this in the app development?


Mariya: The drop-off between opening the app and registering tends to occur because an app developer doesn’t clearly communicate the value of their app before demanding that a user put in work to register an account. This is a violation of the “give before you take” principle that governs social interactions.


For example, you’ll often see apps where the very first screen is a Facebook-only login screen. Most of the time, all you see here is the title of the app, some vague background image or tagline, and this big Facebook Connect button. While social registration can be easier than regular registration, you’re also asking users to give you access to their social data before you’ve clearly shown them WHAT your app does and communicated clearly WHY they should hand over sensitive information.


Imagine if a random stranger comes up to, someone you know nothing about, and immediately demands to know your birthday, your relationship status, and all your friend’s email addresses. Obviously that’d be wildly off-putting and you’d refuse his request. That behavior is socially awkward for people AND socially awkward for apps, and the numbers show this. The typical drop-off rate at these kinds of Facebook-only login screens is about 30% and I’ve even seen cases where it is over 50%.


My advice for developers who want to combat this immediate drop-off is to test different kinds of onboarding flows for brand new users and try to delay registration until user data is absolutely needed. There are many apps that deliver plenty of utility and value without mandating that a user create an account up front. Great examples include Yelp and Flipboard. Others like Airbnb allow you to browse listings to your heart’s content and only require registration when you are at the last step of completing a booking. That said, there will always be categories of apps — such as social networks or messaging apps — that require a user’s identity in order to deliver value. In those cases, I’d recommend testing very short “Learn more” overviews prior to registration and optimizing your social invite flows, as they will often be the most compelling ways to get new users over the registration hurdle.


If a developer has a live product with sufficient usage already in the market, I’d recommend running several split tests with delayed registration if he or she hasn’t already. For developers who are still in early ideation phases and are building utility apps that don’t require user identification, one quick way to get early feedback is to create a multitude of paper prototypes on index cards that test different opening flows and show them to potential users in the app’s intended context. For apps that are social or require a user’s identity to be useful, a prototype needs to be more fully fleshed out to give meaningful test results. Here I’d recommend developers build as minimal as possible of an HTML5 app, hook up all the requisite analytics, and test as early as possible for retention on the core action loop they want their users to take. For less technical developers, I’ll be covering some methods and tools to get functional prototypes built with less dependency on engineering know-how.


LSC: You do a lot of work in helping app developers create longterm engagement. Do you have examples of app-specific measures that developers really should pay attention to (and maybe generally don’t) in order to validate customers’ engagement?


Mariya: Compared to desktop usage patterns, mobile apps tend to see more frequent sessions but significantly lower session lengths. For example, a product that has both a desktop and a mobile presence might see desktop users visit 10-20 times a month for session lengths of over 10 minutes on average, whereas on mobile they might see users visit 30-50 times a month for less than 60 seconds at a time.


Another difference you’ll see is that people will visit hundreds of websites in a month on desktop, but their bandwidth for apps is much more limited. On mobile, despite the fact that there are millions of offerings in the app stores, the average consumer only uses about 15-20 different apps per week on a regular basis. There’s a limit on both the real estate on a mobile user’s home screen and their capacity for adopting new apps for habitual use.


Thus for many types of mobile apps, the holy grail is to become a daily habit for users. For your app category, you want to be the “go-to” app that users depend on. Aim to get your users to come back every day, maybe even multiple times a day, in order to have a shot at broad long-term retention. A popular metric for measuring retention in the mobile games industry is DAU / MAU, or daily active users divided by monthly active users, and I highly recommend that consumer-facing mobile app developers keep track of that metric as well.


LSC: How can app developers, particularly those working in a cross-platform environment, quickly test and validate new features and processes?


Mariya: Moving quickly across multiple platforms is tough because development and testing are both so much slower and more bug-prone than on desktop or a single platform. Generally speaking, I’d advise developers to focus on nailing the product experience on a single platform first before becoming too ambitious on the cross-platform front, but occasionally you come across apps whose value comes from being ubiquitous.


Regardless of what app or feature you want to test, I’d recommend you first follow Eric’s advice in The Lean Startup and clearly identify your hypotheses and unanswered questions. Then you should decide effective ways to test your assumptions and pre-determine what your metrics of success should be in order for you to make a go or no-go decision to build. Much of this is the same whether you are building for mobile or web, though on mobile there are some specific tactics and tools you can use to prototype aspects of your new products or features quickly that I’ll share in my talk at the Lean Startup Conference. I shamelessly encourage all of you to attend my session on “Rapid Iteration on Mobile” if you’d like to learn more.


LSC: Let’s say an app has 2,000 monthly active users and a simple function those people like—but the developer has done some testing and thinks there’s a much bigger market in a related but different product. How would you recommend that the developer pivot to the new idea without losing all of the existing customers?


Mariya: My advice would heavily depend on the resources–time, money, and engineering prowess–that the app developer has available and what the growth metrics and business model look like for this existing app with 2,000 MAU. For the vast majority of social games or consumer-facing mobile products, 2,000 MAU is probably too low of a user base to sustain a real business model as typically only 1%-5% of your users will convert to paying customers and advertisers aren’t usually enticed into partnerships unless your numbers are well into the millions. If there aren’t real drivers of long-term growth behind this app, it may be the right (albeit incredibly tough) strategic decision to pursue a higher potential market even if it means abandoning some early wins.


That said, there are many ways to test new products and markets relatively cheaply so any major pivoting decision can and should be vetted thoroughly. If the new app idea is closely related to the existing one, the app developer should try cross-promoting the new product to his existing user base. 2,000 MAU is a ripe field for recruiting potential users and conducting user research and usability studies. He or she may even choose to launch the product in parallel with the existing one if the company can manage to do this without sacrificing too much momentum or morale. By comparing the live performance of both products in the market, you’ll get the most accurate data to inform your strategic product decisions.


For an existing product on mobile, there are many ways to segment your audience to test new features. One of the most popular is to release an app in a limited number of countries, such as Canada or New Zealand, prior to a global launch. Another is to “white-label” your app and release parallel apps in the same market that test different value propositions. Yet another is to test with mobile web apps or Android apps first prior to officially launching. For example, pushing new changes out on Android is typically much faster than with iOS so it’s popular, especially with mobile game developers, to fine-tune apps on Android rather than starting with iOS.




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via Lessons Learned:


Guest post by Lisa Regan, writer for The Lean Startup Conference.As we’ve mentioned before, this year’s Lean Startup Conference features a lot of speakers who have incredible expertise to share but are new to our event. Mariya Yao is one such speaker. She’s the founder and Creative Director at Xanadu, a mobile strategy and design consultancy helping to guide app developers to success in a rapidly-changing, often chaotic mobile ecosystem.We asked her a few questions about how mobile developers can measure and address their product’s performance in an environment that is both incredibly competitive and rapidly changing. She provided some basic answers for us here and will go into more depth at the conference.LSC: You’ve spoken before about strategic failures–where people build the wrong product–versus tactical fails, where people build the product wrong. This is a great distinction; so how can a mobile app developer know which of these is their particular problem? In other words, are there dead giveaways that the problem with an app is strategic rather than tactical?Mariya: A strategic failure occurs when–as Paul Graham is fond of saying–you build a product no one wants. This means that you can’t easily get users through the door despite solid marketing efforts, they aren’t proactively inviting their friends and colleagues, or no one is paying for your product. A tactical failure occurs when you do grow quickly or easily attract passionate users, but see major drop-offs at key points in product usage due to poor implementation and user experience.When you build a product that is clearly performing poorly from the get-go and you’ve ruled out basic technical, marketing, or executive issues, it’s very likely the product is a strategic fail. However, what often happens is a startup builds a product people like but don’t love. They’ll typically appear to do well early on, but won’t have enough of a passionate following to achieve meaningful growth or revenues.There are two questions that I recommend startups use to differentiate between being liked versus being loved. …


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