Trading technology company Brandscreen in administration …

Trading technology company Brandscreen in administrationMedia trading technology company Brandscreen has entered administration, Mumbrella understands.The company, founded by Australians Julian Tol and Seth Yates, applied for administration on December 31. Established in Australia in 2006 Brandscreen developed the algorithms and systems to enable real-time bidding and programmatic media buying to media agencies.In recent years the company has looked to expand into Asia, and last April made a series of high-profile appointments including former News Limited chief operations officer Stuart Spiteri as president and chief revenue officer, and former CBS general manager Jo Gaines as chief revenue officer for Australia.However it is believed Google’s launch of a rival offering in the market substantially lowered the company’s market share.TollIt has offices in Singapore and China, …

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Media trading technology company Brandscreen has entered administration, Mumbrella understands. The company, founded by Australians Julian Tol and Seth Yat.

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Trading technology company Brandscreen in administration …

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