FX's 'Archer' In Reddit's Gone Wild – Business Insider

Richard Feloni Jan. 9, 2014, 2:16 PM9,299 Email More Share on Tumblr The media world was fascinated by the New York Times’ first native ad yesterday, but the native campaign from the animated show “Archer” was livelier than a dry article from Dell. The show’s network FX put nudes of its characters in Reddit’s raunchy r/GoneWild page.The attention to detail in the posts is pretty impressive, with great post headlines and user names.”Archer” has an active fanbase on Reddit, so it’s not surprising that the posts have been getting love across the site. They serve as reminders of the fifth season’s premiere on Jan. 13.Here they are:Reddit/FXReddit/FXReddit/FXReddit/FXReddit/FXThe campaign fits into a trend of networks connecting to their fans organically. Fox’s “The …

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FX posted nudes of "Archer" characters in a raunchy Reddit ppage to promote the upcoming fifth.

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FX's 'Archer' In Reddit's Gone Wild – Business Insider

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