Firms ‘Must Close CSR Gap to Grow Business’

via Environmental Management & Energy News:

Companies that close the gap between consumer expectations and perceptions of their corporate social responsibility work can positively transform their brand, according to Craig Bida, executive vice president of cause branding and nonprofit marketing for Cone Communications. The public relations and marketing executive says closing the CSR gap — that gulf between what consumers think […]

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Environmental Management & Energy News

Firms ‘Must Close CSR Gap to Grow Business’

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