Recap: Future-Proofing Businesses

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John Elkington introduces the accounting for business strategy guru Michael Porter and FSG Founder Mark Kramer’s efforts to sensitize multinational corporate boards to the concepts of shared value creation. He notes CEO Paul Polman’s lauded achievements of driving the sustainability agenda at Unilever, and then lets the question drop.What happens when these sustainability luminaries leave the spotlight? Who will take over after them? Who will be the guardian over the sustainability agenda at Unilever after Mr. Polman? How do we secure progress made? “If you really press senior people or academics to do something differently, you hit the structural fundamentals of what people are measured against, their pay packets and the league tables that universities are measured against,” says Mr. Elkington before introducing the panel….


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