FX Networks, MillerCoors in 3-Year Partnership Deal | Adweek

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the delicacy with the Champagne of Beers.FX Networks announced today it signed a game-changing three-year deal that establishes MillerCoors as the official beer purveyor of FX, FXX and FXM. While financials were not disclosed, the terms of the pact give MillerCoors category exclusivity on any program integrations, as well as first-look placement rights on FX programs in development.On the integration side, fans of The Americans should keep their eyes peeled for some period-relevant Miller High Life and Miller Lite placement in the show, which is set in Washington, D.C. during the …


Read More: FX Networks, MillerCoors in 3-Year Partnership Deal | Adweek