Financial Planning: 3 Things To Know About the Hispanic Market ...

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Financial Planning: 3 Things To Know About the Hispanic MarketMarch 10, 2014Chicagoland is home to over two million Hispanics – that’s around 21% of the population. With an estimated $32 billion in buying power and an average age of 29, Hispanics represent a young and lucrative market.Hispanic culture is centered on family, and ensuring that future generations have opportunity and security is very important to Hispanics. As the Hispanic population continues to grow, there is a rising demand for services that promote financial stability.Three areas of opportunity for financial education and growth:Long-term Financial PlanningHispanics’ focus on family well-being is relatively short-term today. According to MassMutual’s State of the American Family Research Study, the top two financial goals for Hispanics are paying off the mortgage …


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