By 2018, About 1 in 5 Americans Will Be of Hispanic Origin

By 2018, About 1 in 5 Americans Will Be of Hispanic OriginApril 9, 2013 by MarketingCharts staffHere’s something marketers can’t ignore: the cultural make-up of the US is changing, and quickly. Recent Census Bureau data has highlighted that by 2060, close to 1 in 3 Americans will be Hispanic. For those wanting a closer-term projection, a new study executive summary download page from Geoscape forecasts that 19% of the population (excluding Puerto Rico) will be of Hispanic origin by 2018. That’s up from 17.4% this year.AdvertisementAmericans of Asian and Pacific Islander origin are also growing, albeit from a smaller base. Currently at 5.2% share of the population, they ought to grow to 5.7% by 2018, more than double the fractional 2.8% share they accounted for in 1990.Obviously – no news here – this growth …


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