Aziende: a nessuno importa di voi. Seth Godin diretto come sempre

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Piacevole intervista concessa da Seth Godin a Inc. Non mi entusiasma il punto di partenza giornalistico che parte dagli errori anziché dalle best practices, ma Godin ci mette del suo. Un piccolo estratto: What would you say is the greatest mistake that marketers are making today? Godin: The big mistake is thinking that their job is to spend money to get attention. If they think that that is what their job is, they will never ever succeed in marketing. How can companies get marketing right? Godin: Start by understanding that no one cares about them. People care about themselves. Anyone…


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