mercoledì 19 febbraio 2014

How to Use Social Media to Communicate Sustainability

via Environmental Management & Energy News:

Cheerios, M&Ms and Walmart are some leading examples of brands and companies using social media to communicate sustainability strategies to their customers, according to Matthew Yeomans, author of the Social Media Sustainability Index. According to two pieces Yeomans wrote for The Guardian, roughly half of the 475 companies looked at in his index use social […]